From Passion to Profit: How to Launch Your Photography Business

Free Webinar for Aspiring Pros

Are you a passionate photographer who dreams of turning your creative hobby into a profitable business? Maybe you’ve spent hours capturing breathtaking shots, but you’re unsure how to monetize your talent. If you’ve ever felt overwhelmed by where to start, this webinar is designed for YOU.

Is this you?

  • I love photography, but the idea of going professional feels daunting.

  • I’m overwhelmed with all the information available to me, and I don’t know where to start

  • I’m afraid of wasting time and money

  • I’m not sure what kind of business I’d like to create

  • The fear of failure is stopping me from moving forward

Without a roadmap, even the most talented photographers can struggle to make the leap from enthusiast to entrepreneur.

Join my free webinar

“From Passion to Profit: How to Launch Your Photography Business,” where I’ll guide you through the first steps to building a successful photography career.

You’ll discover:

  • What are the six essential decisions you need to make to increase your chance of success?

  • How do you find clients?

  • How do you price your work?

  • What gear do you really need?

  • How do you build a brand that stands out in a crowded market?

About me:

  • Created a business teaching photography full time in 2010 


  • Led Canon Live Learning program for Canon USA, responsible for creating all Canon workshops and classes throughout the country 


  • Taught more than 600 workshops as an independent instructor, while maintaining a 4.9/5 rating and launching thousands of photography careers. 


  • Host of the Shutterbug Life podcast, broadcasting 101 episodes with a perfect 5-Star rating 


  • Served 8 years as a U.S. Army photojournalist

  • B.A. in photojournalism and public relations

  • 20-year career in public relations where I managed employee publications and created content for customers and stakeholders

Don’t wait—claim your spot now and take the first step toward making your photography dreams a reality.


Going Pro Workshop Series

Ready to Turn Your Passion for Photography into a Profitable Business?

Whether you’re just starting out or looking to elevate your current photography career, this workshop series is designed to give you the tools, strategies, and insights you need to build a thriving photography business.

Join our exclusive workshops and learn how to confidently launch your business and break into high-demand photography markets like real estate, food, events, editorial, and portrait photography.

What You’ll Gain from This Workshop Series

• Proven Step-by-Step Guidance: Learn exactly how to launch your photography business, from crafting your brand to pricing your services.

• Genre-Specific Training: Discover insider tips and strategies for success in niche markets, including real estate, food, events, editorial, and portrait photography.

• Hands-On Exercises: Practice what you learn with actionable assignments to implement in your business immediately.

• Expert Insights: Learn from professional photographers who have successfully launched and grown their businesses.

• Community Support: Connect with like-minded photographers to share experiences and build your network.

Workshop Schedule

Session 1: Building the Foundation

• Discover your unique style and value proposition.

• Create a professional brand that attracts your ideal clients.

• Learn how to set up your business legally and financially.

Session 2: Launching with Confidence

• Develop a step-by-step business launch plan.

• Master the essentials of pricing, contracts, and client communication.

• Build an online presence with a professional portfolio and social media strategy.

Session 3: Real Estate Photography

• Capture stunning property photos that sell homes faster.

• Understand the workflow of working with real estate agents.

• Explore techniques for shooting interiors and exteriors.

Session 4: Food Photography

• Learn how to style and light food for drool-worthy photos.

• Work with restaurants, chefs, and food brands.

• Understand the unique challenges of food photography.

Session 5: Event Photography

• Get the skills to capture dynamic, candid moments at events.

• Learn how to work with clients to meet their event photography needs.

• Explore pricing and delivering high-quality event galleries.

Session 6: Editorial Photography

• Break into magazines, blogs, and commercial projects.

• Understand how to pitch your work to editorial clients.

• Learn the creative and technical aspects of storytelling photography.

Session 7: Portrait Photography

• Capture professional headshots, family portraits, and creative personal branding images.

• Build rapport with clients to make sessions smooth and enjoyable.

• Explore studio and outdoor lighting setups.

Who Should Attend?

• Aspiring photographers ready to turn their hobby into a career.

• Experienced photographers looking to expand into new genres.

• Anyone passionate about learning the business side of photography.

What’s Included?

• Access to all workshops (live or on-demand recordings).

• Downloadable resources like checklists, templates, and guides.

• Q&A sessions with experienced photographers.

• Membership in an exclusive photography business community.